A nice blog entry in Neuronarrative on attentional blindness using cell phones. It is an experiment inspired by the world famous gorilla (link-->pdf) experiment.
People on a suare using cell phones were asked if they had seen something "unusual" (a clown passing by)
The results: When asked if they saw anything unusual, 8.3% of cell phone users said yes, compared to between 32 and 57% of those walking without electronic devices, with an MP3 player, or in pairs. When asked if they saw the clown, 25% of cell phone users said yes compared to 51%, 60% and 71.4% of the other conditions, respectively. In effect, 75% of the cell phone users experienced inattentional blindness. (The discrepancy between the 8.3% and the 25% might be because the clown didn’t register as something “unusual” — this is, after all, a university campus.)
20 oktober 2009
Pay attention: Can You see the clown ?
A nice blog entry in Neuronarrative on attentional blindness using cell phones. It is an experiment inspired by the world famous gorilla (link-->pdf) experiment.
People on a suare using cell phones were asked if they had seen something "unusual" (a clown passing by)
The results: When asked if they saw anything unusual, 8.3% of cell phone users said yes, compared to between 32 and 57% of those walking without electronic devices, with an MP3 player, or in pairs. When asked if they saw the clown, 25% of cell phone users said yes compared to 51%, 60% and 71.4% of the other conditions, respectively. In effect, 75% of the cell phone users experienced inattentional blindness. (The discrepancy between the 8.3% and the 25% might be because the clown didn’t register as something “unusual” — this is, after all, a university campus.)
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